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How to Choose the Right Products for Your Online Store
1. Identify Market Demand
Research platforms like Lazada, Shopee, and TikTok Shop to see what’s trending. Look for products that solve daily problems or spark excitement (e.g., kitchen organisers, health gadgets, wireless chargers).
2. Study Local Preferences
In Malaysia, lifestyle and festive shopping drive sales. Products related to fashion, gifts, and home improvement perform well during festivals like Deepavali, Hari Raya, and Chinese New Year.
3. Focus on Product Quality
Even with great marketing, poor product quality ruins brand trust. Always test your samples before selling — customer satisfaction equals repeat buyers.
4. Highlight Unique Selling Points (USP)
Show what makes your products special: handmade quality, imported materials, eco-friendly production, or custom packaging. Include strong visuals and lifestyle images on your product pages.
5. Keep Pricing Competitive
Compare with top sellers on Shopee, Lazada, or Meesho Malaysia. Bundle deals or loyalty discounts help you stay attractive without slashing margins.
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